The deals could mean that Martinez is making multi-million dollar claims but extracting much less via settlement as defendants weigh the cost of litigation versus ponying up a few bucks to make the nuissance go away. Martinez has not only come to resolution in claims made against CNBC, Universal Studios, and TNT, but also avoided litigation after sending cease-and-desist letters to other targets, including mega-selling recording acts who allegedly were less-than-careful about crafting the lettering on their album cover art.

In the past, all of the font theft lawsuits have settled.